A word of advice. If you have a million dollar website idea, don’t mention it to your friends and family. Not because they’ll steal it; more likely they’ll just laugh at you. I found this out when I brought up my new website idea: “My Belly Button Lint Looks Like a Spider.” It’s exactly what it sounds like. I envision it as a website of user generated content, because someone else MUST have reached in to their belly button one time, pulled out a ball of lint and hair and thought, “That really does look like a spider.” It can’t just be me. Can it?
Really, I should have explained it this way: It’s a community site, in which people can post photos, ask questions, and converse with other like-minded folks about the questions that really interest them. Questions about their bodies; how does what happens happen; am I the only one?
That's how you get people interested. You provide vague details, question existence itself, and let people imagine it is whatever they want it to be.
But in advertising you learn about the elevator pitch. Imagine you’re in an elevator and you have the length of the ride to explain your strategy. So when it comes to ideas, that’s how I think. And in this case, what came out was My Belly Button Lint Looks Like a Spider. Dot com. About sums it up, doesn’t it?
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